IFOG2013: How Imagineers build engaging stories into Disney theme parks

Disney has found that it can improve the experience and engagement of its guests at its theme parks by building deeper stories and light adventures into the settings and rides. In doing so, it brought lessons from movies and video games into the real world of guest entertainment.

The Imagineers wanted to reproduce in the theme parks the feeling of extended, engaged entertainment that people get from great movies or video games, said Asa Kalama, the creative director for Walt Disney Imagineering Research & Development. Imagineering is responsible for creating the rides at theme parks like Disneyland and Disney World, and the job of the Imagineers is to find cool new technologies that can be integrated into the fantasy entertainment in the parks. He spoke about the experiment at the Interactive Storytelling Symposium on Friday at the Computer History Museum in Mountain View, Calif. The event was sponsored by the University of Santa Cruz’s Center for Games and Playable Media. 


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News Date: 
Saturday, May 11, 2013